We built our websites with a target audience in mind, but we continue to ask our websites' visitors about their profiles, like and dislikes, their digital preferences, and other interesting information. All of this makes advertising decision making much more effective and efficient.
We use Double Click as an Ad management system. That will allow our advertisers to track, measure, and report accurately their ad campaigns. As for mobile advertising, we use Ad Mob, which is the premium solution for mobile advertising with its endless targeting abilities